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Thursday, October 6, 2011

The Only Internet Marketing Tip You Will Ever Need

There are many facets to internet marketing and many new internet marketers can feel overwhelmed. From social media marketing, link-building, email marketing, Pay Per Click advertising and more. The one thing many new internet marketers fail to remember is who they are marketing to. By knowing your visitor you can focus all your efforts around their wants and their needs.
By keeping the focus on the visitor and tailoring your efforts around them you be able to keep them engaged. Keeping your customer engaged is done through making sure your marketing efforts are relevant to your visitor. Your visitor needs to be able to relate to what you ware offering if not they won't hesitate to visit a different website.

A visitor that can relate to your website is more likely to return, make a purchase, sign up for a newsletter or other goal you might have. An important factor in keeping your visitor engaged is knowing exactly who that customer is. By researching the specific demographic you will be able to tailor your website around them. For example, if your website is focused on gardening, chances are your visitor will be female and between the ages of 24-55. By analyzing that demographic you can tailor your marketing efforts specifically for them. When a visitor goes to a website and they can relate to all the content instinctively they will feel comfortable, spend more time on the site and return again at a later time. The simple fundamental of knowing your visitor can be a terrific advantage.

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